Hello,
Apologies for the slightly late posting!
I struggled with this week’s question, but alas found my response.
Regarding digitization, we don’t have to look
anywhere far but to the cameras in our cell phones and laptops to find ways in
which an originally non-digital object has been digitized in a number of ways. With
the variety of filters that our devices offer – not to mention Apps and the
infamous Instagram - we can manipulate the “original” photographs to whatever
hyper reality we choose, while at the same time we still look to the technology
of the past.
With so many different ways to emulate or imitate
the look and feel of a particular era, I’ve come to find that the digital representation
of the instant cameras and photographs illuminates the simplicity that people
once had when the advent of technology was still new and developing. In this
day and age there are a lot of – or some would say too many - choices and
options in creating what was everyday life from the 50s, 60s, 70s, 80s and even
the 90s. Perhaps consumerism and photography companies have taken note of this,
as the recent surges and continuing release and popularity of Fujifilm’s
colorful Instax Mini 8 instant cameras and films reaffirms that nothing ever really goes out of style. Therefore, what a digital representation of an
“Instant” photograph could teach us about the original is that, nostalgia always wins.
Until next week!
- Raquel
Image source:
Fujifilm. (2016). instax mini 8. http://www.fujifilm.com/products/instant_photo/cameras/instax_mini_8/ (Accessed January 29th, 2016).
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